Levi Store | Its all in your JEANS | Levi Store Chennai | Levi Article

Published: 10th December 2009
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Step into the spanking new store on KNK Road. Spread over two floors, it's every inch up market couture! This premium Levi's store has got a new look and feel. Tarun Tahiliani's designer creations find a place in the sun, as do the classic Levi's blue jeans and shirts.



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Jeans are pants, or trousers, made from denim. Mainly designed for work, they became popular among teenagers starting in the 1950s. Historic brands include Levi's, Lee and Wrangler. Jeans are now a very popular form of casual dress around the world, and have been so for decades.



Jeans come in many styles and fits based on the manufacturer. The styles popular of young adults include yellow and white fades to look as if they have been worn down and been worked in and skinny jeans worn with flats or Sperry Top-Siders in in a wide range of colors from red and purple to more traditional black and various shades of blue. Some brands even sell vintage looks where the legs are pre-scratched and torn before use.

During the early rise to prominence of designer jeans, in the late 1970s and throughout the 1980s, it was fairly typical to see fashions for men follow those for women, just as previously women had been the first to wear flared and bell-bottomed trousers. For example, Jordache initially marketed their products to women only, but soon followed with a line for men that were very similar in overall appearance to the women's. Rises in jeans (the distance from the crotch to the waistband) range from high-waisted to superlow-rise (Low rise can be called Low Riders). Jeans for men usually have a longer rise and zipper, whereas women have a shorter rise and zipper, although exceptions do exist and this is largely a function of current trends.



Can the humble jeans really go haute? This new Levi's store says Yes!There's no denying the popularity of denim jeans! Casual as they are can jeans really qualify as haute couture? Apparently they can...



Step into the spanking new store on KNK Road. Spread over two floors, it's every inch up market couture! This premium Levi's store has got a new look and feel. Tarun Tahiliani's designer creations find a place in the sun, as do the classic Levi's blue jeans and shirts. The dressy jeans come embellished with crystals and diamantes. Some are embroidered with delicate stonework. These can cost you a whopping Rs. 175000!



The tunics come in vibrant reds, lilac, emerald, cognac and earthy tones of ivory, tan and beige. These can certainly dress up your evenings, worn over knit leggings. These tunics make a fashion statement in fusion wear. The plunging necklines shouldn't be a deterrent for the conservative, for they can be worn over a camisole if you so choose!



Also available are hooded jackets, sleeveless jackets and waistcoats. Some come with fur lining and may be handy if you are traveling to cooler climes.



Check out the red Loop Collection of jeans. These come with a red loop that darts across from the belt loop to the pocket and ends in a convenient cell phone pouch. Smart, wearable and pretty trendy! You can team them with pastel T shirts available at the store.



There's footwear to boot too! Go for loafers, denim shoes, slip-ons and sneakers. Indulge your foot fetish in colours that range from indigo to sunset orange.



Levi's Store

Khader Nawaz Khan Road,

Nungambakkam,

Chennai - 600034.

Phone : 42138892

Radhika Mohan is an uber woman with a critical style of approch to places she visits. To read more of Radhika Mohan's articles, visit www.FindNearYou.com.

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